Discover Why 46% of Christmas Purchases Will be Ordered Via Mobile

Christmas Eve is drawing closer and closer. As a part of the holiday tradition, people prepare for a shopping spree with long lists of things to do and presents to buy. The last two months of the year turn into a race for consumers, as well as for the companies looking for ways to efficiently provide products and services.

It's no secret, however, that the digital phenomenon has lessened the stress often associated with the holidays by providing new ways to make purchases from the comfort of home. The evolution of the Internet, with the arrival of electronic devices and the ecommerce tendency, has simplified the shopping process. In recent years, the statistics regarding this digital change have met a colossal growth.

It should come as no surprise that a survey performed in 2017 showed that 64% of smartphone shoppers turn to mobile searches before heading to a store, a number that evidences the reliance on the Internet when it comes to commercial transactions.

Number of Online Purchases Made during the Holidays

As Black Friday goes digital and new marketing terms like Cyber Monday trend, online shopping continues to garner attention, especially during the holiday season. In a survey from Deloitte, consumers claimed that 51% of their shopping budget would be spent online, while 55% of the participants planned to make all their purchases online. This is a clear indication of the growing acceptance of this trend.

With the Internet and the the ability to use mobile phones to complete commercial transactions, shopping has become a very simple task for people in many parts of the world. During 2017's Christmas season, more than 40% of online purchases between November and December were made on mobile phones (Criteo).

Salesforce Report: This Christmas, 46% of Purchases Will be Ordered Via Mobile

Everything indicates that in 2018 consumers will continue strengthening the trend of online shopping via mobile phones. After releasing a report of predictions for this year's holiday season, Salesforce expects that, for the first time, mobile phones will be the primary medium to buy things online during Christmas.

To get the results presented in the report, Salesforce combined the activity of more than 500 million global shoppers, along with statistics from their annual Shopper-First Retailing report. The compelling report states that 46% of purchases will be ordered via mobile and ecommerce traffic, which is an increase of 19%.

Social Media Will Also Take the Spotlight

On a related note, social media plays an important part for holidays and online businesses. When used correctly, they fill the role of mouthpieces for marketing goals, attracting the attention of active consumers searching for specific items. Salesforce revealed that Instagram will lead the festivities as the social platform with more growth to redirect traffic for retail websites around the world, reaching an increase of 51%. Facebook, on the other hand, will probably suffer a 7% decline.

Why are all these Figures So Important?

It's important for burgeoning businesses to follow such reports and assess how lucrative online visibility can be for their company. This visibility is the defining factor to reach many of the avid consumers looking for a place to make their Christmas shopping.

The question is: How can you ensure this visibility? Simple. Digital marketing.

By implementing an optimal digital marketing campaign, your business will have a chance to maximize its presence on search engines, making it easier for consumers to find it online. Content strategies, SEO, responsive design, email marketing, or proper management of social media platforms are only some of the steps involved in the process, and each of them is vital for the success of a true digital marketing campaign.

We are clear on the fact that there are many businesses lacking the required budget for true digital marketing. A partial implementation will not get you the same results and it could even lead to complete failure for your company, given the amounts of time and money it could cost you. WebFindYou is the solution.

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This Christmas, make sure people find your company online ! If you want to know the ways our technology can maximize your business' visibility and increase your revenues during this holiday season, you can call us at 866-SEO-WEBS or fill the contact form. We will be happy to assist you!

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